Travis Scott’s Astroworld T-Shirts are Fashion’s Latest Trend
“Wish you were here,” is a newly iconic phrase sprawled across the back of every t-shirt, written all over any item of clothing found on young adults. Kylie Jenner’s Instagram account seems full of different colorful clothing including this phrase. People have officially gone crazy for rapper Travis Scott’s Astroworld merchandise.
It seems like people cannot get enough of it. Seemingly, as the new status symbol of young people, if you want to be considered cool by your friends, an Astroworld t-shirt must be a key part of your look. Like a Coach logo bag in the 2000s or Air Jordans in the 1980s, these are considered must have pieces.
Where did this all come from? Is Astroworld even a real place or just a small part of Scott’s imagination? Turns out, Astroworld was a real place: an amusement park located in the musician’s hometown of Houston, Texas.
A Six Flags theme park opened in 1968 and officially closed in 2005 due to rising prices and declining patrons. Once closed, the space was used to build apartments, a troubling ordeal for Scott, who was a young child at the time and attending the park regularly.
He notes they “took the fun away from kids,” possibly a huge reason young people love the album and its merch. But Travis Scott’s Astroworld is completely different from the homie 1960s hotspot.
Astroworld is undoubtedly the rapper’s biggest release to date. His third studio album has become a new pop culture phenomenon, a good description of life in 2018.
The Astroworld shirts follow with the most recent fashion trend of graphic t-shirts worn with everything, sold at every store imaginable. The idea is that they can be dressed up with skirts, heels and dress pants, or dressed down with your favorite sweatpants.
The possibilities are endless, but this merch is a bit different in that it incorporates the popular trends of graphic t-shirts and rap music: two major things that reach and resonate with the younger generation; two trends they see and interact with every day.
